Service
Logo design and brand identity
We don't generate a logo in 30 seconds. We design a mark that reads equally well as a favicon, on letterhead, and on a billboard. 2-3 concepts, a final vector file, all rights yours.
Our work
Logos we've designed in real-world use
What's included
Niche research, 2-3 concepts, vector file, guideline
What's included in a logo project
- Niche and competitor research: we look at what already exists so your logo is recognizable, not similar.
- Two or three distinct directions — real alternatives, not variations on one idea. You pick one, we refine it.
- The final logo in vector format: AI, EPS, SVG, PNG (black, white, and color versions).
- A usage guideline: clear space, minimum size, and modifications that aren't allowed.
- A favicon: adapted for 16×16 and 32×32 px, so the browser tab looks tidy too.
- Brand identity (add-on): letterhead, envelope, business card, presentation template — if you need it.
FAQ
What people ask before starting a logo project
Discuss your logo
Tell us about your brand — 30 minutes, and we'll propose a direction
- 30 minutesOne-on-one online
- Flexible formatVideo or phone call
- Solution-focusedPractical answers
More detail
Logo design and brand identity start with niche research
Logo design isn't a creative contest for the prettiest picture. It's research: who's your audience, what does your niche look like, which marks are already taken. A good logo sets you apart from competitors instead of resembling them — which is why the process always starts the same way: look at what exists first, then draw. See our portfolio →
Our logo design process is built around two or three concepts, not an endless stream of "one more option." Two or three genuine alternatives — different in mood, typeface choice, and shape — give you enough space to choose without spreading attention across ten similar sketches. We've noticed that when there are too many options, clients choose "neutral" instead of "right." So the number of concepts isn't a shortcut — it's a method.
Logo design starts in Figma, and the final mark comes out in vector: AI, EPS, SVG plus raster PNGs for every scenario — black, white, and color. An adapted favicon is a separate deliverable, since what reads well on a billboard turns into a blob on a browser tab that's 16 pixels wide. It's worth settling these things upfront rather than a year after the site launches. About web design →
The guideline is a working document. Clear space, minimum size, forbidden modifications, usage scenarios on different backgrounds — instructions for everyone who'll work with the mark after us: your marketer, your printer, your social media agency. Without a guideline, a logo drifts within 6-12 months of use. The guideline is included in the Standard package. Copywriting for your brand →
Brand identity is the next level after the mark. Letterhead, envelope, business card, presentation template: everything builds on the same tokens — colors, fonts, grid. If you're planning full branding, it's better to do it together with the logo from the start: the whole system is aligned from day one, instead of stitched together later. Brand identity pricing depends on the set of materials. See pricing →
An honest note on timing: a turnkey logo takes 10-14 business days from brief to final vector file — as long as revisions stay focused instead of stretching out over email threads. If you need a mark by a specific date (launch, trade show, trademark registration), say so on the first call; we'll set priorities or arrange an expedited turnaround. If the question "how much does this cost" is still open, let's talk — we'll reply within a day. Discuss your logo →