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E-commerce

Sushi Product+

  • Wholesale portal
  • HoReCa supply
  • OpenCart

A restaurant buyer orders dozens of ingredients for the whole kitchen, and an ordinary store with a cart isn’t built for that. For supplier Sushi Product we built a wholesale portal on OpenCart where the kitchen builds its order from the catalog and a manager comes back with prices and terms.

Visit website
  • OpenCart
  • Multilingual
  • Wholesaler account
sushi-product.com
Sushi Product+ — desktop
Sushi Product+ — mobile
How it works

A catalog built for the buyer’s kitchen

Ingredient categories, themed collections and a separate section for in-house production. Import, in-house and new-arrival labels show right in the catalog.

A catalog built for the buyer’s kitchen
A catalog built for the buyer’s kitchen

A product page that answers buyers

Country of origin, packaging, weight, product state, storage conditions and shelf life. Next to them, the minimum order and a “Show wholesale prices” button.

A product page that answers buyers
A product page that answers buyers

Ordering in five fields

A new buyer leaves first name, last name, phone, email and city, and a regular one logs into their profile. After checkout a manager confirms the price, payment and delivery terms.

Ordering in five fields
Ordering in five fields

Wholesale in case packs

The product page shows the quantity per case pack and the minimum order. Wholesale clients request quotes and samples from their account.

Wholesale in case packs
Wholesale in case packs
About the project

Wholesale portal where HoReCa buyers build their own orders

For almost two decades Sushi Product has supplied ingredients to HoReCa: nori, rice, roe, noodles, seafood, sauces, cream cheeses. A restaurant buyer doesn’t buy one bottle of sauce, they put together items for the whole kitchen. The supplier needed not a “store with a cart” but a trade portal where buyers build orders themselves and request quotes and samples.

The catalog is organized by ingredient category, and the “For sushi,” “For pizza,” “For Tom Yum” and “For pastry chefs” collections put together a cart for a specific dish. The product page shows country of origin, packaging, weight, storage conditions and minimum order. Labels separate imports from the company’s own production. Buyers see wholesale prices behind the “Show wholesale prices” button.

Checkout takes a few fields, and a manager calls back with the price, payment and delivery terms. Those who’d rather not fill in a cart leave a “Call me back” request or a partnership inquiry. Regular clients work from a personal account, where they request quotes and samples. The portal speaks Ukrainian, Russian and English. Selling wholesale? Let’s talk about OpenCart store development built around your sales model.

Need a similar wholesale portal where HoReCa buyers build their own orders?

Tell us about your task — we’ll put together a solution for your business.

Sushi Product+ — preview
Sushi Product+ — mobile preview