Service
Google Ads and search advertising
Setup and management of Google Ads: Search, Performance Max, Shopping. Week one is an audit of where your budget was going before us.
Our approach
Google Ads is a focus on ROAS, not on the budget spent
Ad spend gets wasted when a campaign is judged by clicks instead of leads. "We drove traffic" isn't a result yet — what works is the chain ad → landing page → analytics, and if one link drops, the budget gets eaten. That's why we don't optimize for CTR — we optimize for cost per lead and ROAS. CTR is about us; ROAS is about your business.
What we do differently
The first step is an audit — we show you where the money went before spending any more. The account is yours: if we part ways, every campaign, bid, and audience stays with you. A weekly report: spend, leads, cost per lead, what changed and why. We're a Google Partner, with certification and direct access to Google support.
What we run
Three formats — for your type of business
- Search advertising
Your ad appears the moment someone searches for your product or service — the most direct path to a warm buyer. We handle keyword mapping, bids, negative keywords, and extensions.
Good fit for: services, B2B, local business, anything with clear search demand.
- Performance Max (PMax)
A single campaign type spanning Search, YouTube, Gmail, the Display Network, and Shopping through one structure optimized for conversions. Google allocates the budget across channels automatically.
- Shopping and remarketing
Shopping puts product ads with a photo, price, and name directly in search results. Remarketing brings back people who already visited your site. Both formats finish a purchase that was almost made.
How we work
Five steps to a stable cost per lead
Account audit
If you already have Google Ads, we audit it for free before starting. We show you where the budget was wasted, where the opportunity is, and what to fix first. If there's no account yet, we build the keyword set from scratch. Deliverable: an audit report + a first-month plan with priorities.
Keywords and bids
We collect keywords and negative keywords, and structure the campaigns. We calculate starting bids for your niche using Keyword Planner — not guesswork, but real market CPC ranges. Deliverable: a keyword map + a forecasted CPC range and minimum monthly budget.
Launch
We set up the campaigns, write the ads (A/B variants), and connect conversions in Google Analytics 4. We track leads, not clicks: forms, calls, sales. Deliverable: live campaigns + conversions in GA4 + the first week's data.
Optimization
The first 4-6 weeks are the active phase: we analyze search terms, cut what's off-target, and reallocate budget toward what converts. This is where a stable cost per lead takes shape. Deliverable: updated bids and structure + a lower cost per lead compared to the start.
Weekly report
Not just "here are the numbers," but "here's what we did, what changed, and what we're doing next." Once a week, so you never have to ask "what's going on with the ads?" Deliverable: a report in your preferred format — Telegram, email, or Google Sheets.
How we work transparently
What's the guarantee it won't be like last time? Specific terms, not promises
Terms
- The Google Ads account is yours. We don't keep it on our side. If we part ways, the data, campaigns, audiences, and all accumulated history stay with you.
- Access is yours. You see the account in real time, with all the numbers, no filtered reports.
- No percentage of budget. Our model is a fixed management fee. We have no incentive to inflate your spend for a bigger paycheck.
- Conversions in GA4. We track real leads, not "micro-conversions" for a nicer-looking report.
- Weekly report. Spend for the week, number of leads, cost per lead, what we did, what's planned next.
- Google Partner. Confirmed certification and direct access to Google support for edge cases.
By the numbers
years in business
Google certification
reporting cycle — weekly
account and stats — yours
Reviews
What clients say about ads that work
«We ordered an online store from Apricode, and the team did everything quickly. Happy with the result — already selling! Recommend them to everyone!»
Ирина Гаркавенко
«I want to thank the Apricode team for their work! They built an online store and set up paid search advertising — real professionals. Highly recommend!!!!»
Александр Лавров
«We approached the team with a task: build an admin panel for a static HTML site — our catalog — for adding products, texts, and so on. We agreed very quickly, discussed the details, and set a timeline. They delivered excellent work, even ahead of schedule. Very satisfied, grateful, and I recommend them!»
Serhii Petrenko
«We spent a long time looking for a company to build a quality new site for us. We'd ordered two sites from other competitors before and were very disappointed. Everything with Bohdan went well. And by the way, they offered a very good price. Bohdan personally called and clarified every detail to make sure everything would work properly. On top of that, drawing on his experience and current trends in online marketing, he suggested his own ideas for the site's direction, which we were happy to accept. The site is already in progress — how it performs will become clear over time. But I confidently recommend the company. Really, a big thank you to the team!»
Тета Инсталл
«We reached out about this: after moving the site to another host, problems started. It's a WordPress site, and I'd never worked with it and had no idea how to proceed. Our previous contractor was unreachable. Within an hour of contacting them, they laid out every problem step by step and quoted the cost of the work — even though we'd never worked together before and they essentially had to investigate someone else's mistakes! Overall, professional and to the point. I recommend them.»
Kakvpesne Irina
FAQ
Questions behind the decision to advertise
Contact form
We'll estimate bids for your niche — within 1 business day
- 30 minutesOne-on-one online
- Flexible formatVideo or phone call
- Solution-focusedPractical answers
More detail
Google Ads: Search, PMax, Shopping — and how not to burn your budget
Google Ads remains one of the few channels where you pay only when someone is already searching for your product. That's what makes it powerful — and risky. If keywords, bids, and tracking are set up poorly, money goes toward traffic that never converts into leads. Over 10 years of running ad accounts, we've seen this hundreds of times: not a technical mistake, but a systemic one — campaigns get launched and then never optimized.
The three main Google Ads formats in 2026: Search, Performance Max (PMax), and Shopping. Search is the classic — an ad shown in response to a search query. Someone searches "order a landing page," and your ad appears first if the bids and ad quality allow it. Performance Max is a single campaign type covering Search, YouTube, the Display Network, Gmail, and Shopping simultaneously through machine learning; it requires accurate conversion tracking and a minimum volume of data for the algorithm to work. Shopping shows product ads with a photo and price right in search results — effective for online stores with clear demand for specific products.
Managing Google Ads isn't "launch it and forget it." The first month is the most critical: the algorithms are learning, we're analyzing search terms and cutting off-target ones, and A/B-testing ads. Cost per lead is higher during this period — that's normal. A stable result takes shape after 4-6 weeks of optimization. Anyone promising stable leads "from day one" either has a niche without competition or is telling you what you want to hear.
Google Partner status means confirmed certification on Google Ads products and direct access to Google support for unusual cases. We hold this status, and it means one simple thing: if the algorithm behaves oddly or an account gets flagged, the issue gets resolved through an official channel, not an autoresponder.
Alongside Google Ads, it's worth thinking about SEO: ads produce leads as early as next week but stop when the budget does. Organic traffic grows more slowly — 3-6 months to the first results — but keeps running even when the ad budget pauses. The ideal model for most businesses: launch ads for fast leads while investing in SEO as a long-term channel in parallel. We help plan both directions and don't sell "just one." SEO promotion →
One important detail: where you send your ad traffic matters just as much as the ads themselves. A landing page built for conversion converts 2-4 times better than a homepage. If you already have ads running and leads aren't growing, sometimes the problem isn't the campaigns but the page the traffic lands on. We evaluate both: if the problem is the landing page, we'll say so honestly rather than tweaking bids for the sake of looking busy. Landing page development →
Bottom line: Google Ads is a tool that works when it's set up correctly and optimized continuously. We don't promise "top spot" and we don't guarantee a fixed number of leads — the market moves, and competitors are adjusting their bids too. We guarantee the scope of work, account transparency, and a report you can read yourself to see what's happening. If you want a real CPC range for your niche, leave your site or niche and we'll calculate it through Keyword Planner within 1 business day. Get a website cost estimate →