Website promotion in Google

What to know before signing a retainer

• When will I see results from promotion?

  First shifts in rankings — in 2–3 months. Steady growth in organic traffic — in 4–6 months. Honestly: "results depend on many factors" isn't an answer, it's a way to avoid one. If someone promises "number one in a month," ask them to show where they promised the same thing a year ago and how it turned out.

• Do you guarantee rankings in Google?

  No. No honest party guarantees rankings in Google — the algorithm isn't in anyone's hands. What we do guarantee: the scope of work per the estimate, a monthly report with real numbers, and KPIs on traffic and leads — agreed before the start. If rankings aren't growing after 3–4 months, we find the cause together instead of blaming "a competitive niche."

• What do I see for my money each month?

  A report: what we did (pages, links, technical fixes), what changed in rankings, traffic, and leads, and what we're doing next month. Not "ongoing optimization" — specific numbers. We'll show a sample report on the first call, before you decide to pay.

• How much does website promotion cost?

  No fixed price — the range depends on the hours a niche needs. Fewer hours means less scope means less result. If someone offers it several times cheaper, ask to see their report: chances are there's nothing in it but a line reading "ongoing optimization." We'll give you a scope estimate and a range after reviewing the niche — on a call or after your request.

• Can I run SEO promotion + Google Ads at the same time?

  Yes, and it's often the right strategy: Google Ads — traffic and leads right now, SEO — organic in 4–6 months. As organic grows, the ad budget can be cut back. We handle both at Apricode: the strategy is shared.

• Do I need promotion if the site is already optimized?

  It depends on the niche. In low-competition ones, a one-off optimization is sometimes enough to take positions and hold them without monthly work. In competitive ones, optimization only releases the brakes — the growth comes from promotion. We'll tell you honestly based on an analysis of your niche's search results. If the foundation isn't ready yet, start with SEO optimization.

• We already have an SEO contractor. Why come to you?

  You don't have to switch. There's a second-opinion format: we review the reports, ranking dynamics, and the niche's search results — and tell you what we'd do differently. We frame the plan and findings so any contractor, including your current one, can implement them. If they're doing everything right, we'll say so — that's a result too.

• Can promotion work without link building?

  In some niches, content and a technical foundation are enough at the start. But where competitors systematically build links, you can't break through the ceiling without link building — no matter how much copy you publish. We'll look at your niche's search results and tell you honestly what actually works in it.