What is SEO copy, and won't it read badly?

SEO copy is ordinary copy written so Google understands what the page is about. The difference is in the heading structure, keyword density, and linking — not in stuffing "buy XYZ [city] cheap" every three lines. What we write reads well for Google and for a person, with no sense that a machine wrote it.

Do you deliver copy in two languages at once?

Yes, a language pair is our standard setup. We write the source version first, then adapt — never a literal translation, but a rewrite for the rhythm and phrasing of each language. The difference between adaptation and a calque shows in the first paragraph.

How do you get up to speed on our niche?

Before starting: a brief covering the product, audience, competitors, and any existing copy. For complex niches — medical, legal, technical services — an extra call with the client's specialist. We don't promise to become experts overnight; we promise copy without factual errors, written with real understanding.

How many revisions are included in the price?

Two rounds of revisions per text are included — edits to substance (logic, facts, tone) and style. If the brief changes between the first and second draft, that's a new text and gets billed separately.

Can you take existing copy and improve it?

Yes. Editing and audits are a standalone service. We look at what's not reading well, where the copy is "for SEO" with no link to conversion, and where it's simply weak. We write up a list of changes — you approve the priority, and we fix it.

Service

Copywriting for websites that sell

Not "quality content for effective audience engagement." Copy that a prospective customer reads to the end and understands what to do next. English and other languages, written with SEO in mind.

Types of copy

Copy for websites, landing pages, and blogs — one team for every language

What we write

Website copy — homepage, about page, service pages. Structure built for the task, not for a template.
SEO articles and blog content — built around the keyword map, readable, without "buy X in [city] cheap" repeated every other line.
Landing page copy — short, specific, with funnel logic from the first screen to the button.
Product and category descriptions for online stores — details that sell, not a spec sheet.
Multilingual pairs — never a machine translation, but an adaptation for each language. Both feel native, with no calques or templated phrasing.
Editing and audits — we take existing copy, find the weak spots, and fix them.

FAQ

Questions about copy, timelines, and revisions

Ask your question

SEO copy is ordinary copy written so Google understands what the page is about. The difference is in the heading structure, keyword density, and linking — not in stuffing "buy XYZ [city] cheap" every three lines. What we write reads well for Google and for a person, with no sense that a machine wrote it.
Yes, a language pair is our standard setup. We write the source version first, then adapt — never a literal translation, but a rewrite for the rhythm and phrasing of each language. The difference between adaptation and a calque shows in the first paragraph.
Before starting: a brief covering the product, audience, competitors, and any existing copy. For complex niches — medical, legal, technical services — an extra call with the client's specialist. We don't promise to become experts overnight; we promise copy without factual errors, written with real understanding.
Two rounds of revisions per text are included — edits to substance (logic, facts, tone) and style. If the brief changes between the first and second draft, that's a new text and gets billed separately.
Yes. Editing and audits are a standalone service. We look at what's not reading well, where the copy is "for SEO" with no link to conversion, and where it's simply weak. We write up a list of changes — you approve the priority, and we fix it.

Discuss your copy

Tell us your task — we'll propose copy for your website

30 minutesOne-on-one online
Flexible formatVideo or phone call
Solution-focusedPractical answers

More detail

Copywriting for a website: when the copy is part of the product

Copywriting for a website is different from journalism, and different from SEO padding for word count. The job of copy on a landing page is to carry the reader from the first screen to a specific action: leave a request, call, buy, subscribe. Every block, every heading, every button is a link in the same chain. If one link drops, the chain breaks and the reader leaves.

Writing website copy is rarely an isolated task. Good SEO copy takes the page structure into account — H1-H3 headings, internal links, meta description — so we write for the reader and the search engine at once. If the page is being built in parallel, the copy is prepared alongside the layout, not filled in "later." "Later" in most projects means "a month after launch, in a hurry," and it shows. About SEO promotion →

Sales copy for a landing page is its own discipline: short, specific, with no opening paragraphs about "today's fast-moving business world." The first screen either holds the reader or lets them go — and if it lets them go, no amount of advertising will bring them back. That's why for landing pages, we start with the first sentence and the first headline, not a "general overview of the niche." About landing page development →

If you already have a site and the copy feels weak, start with one concrete question: do visitors read to the end (check Hotjar, or time on page in Google Analytics)? If not, the problem is almost certainly in the first paragraph or the structure. We can run an audit and show exactly where the chain breaks. If you need copywriting from scratch, let's discuss the task. Discuss your copy →

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