Who implements the recommendations?

You, your developer, or us — the plan is written so any contractor can understand and carry it out. Every item: what to do, who can do it, and the expected effect.

Aren't you running the audit just to sell me promotion afterward?

Honestly, we're glad when clients come back for promotion after an audit. But the audit is a standalone product with a fixed price, and most clients implement the recommendations without us. If you want to hand promotion over to us, we'll explain what that involves. If not, the plan stays with you.

What access do you need, and is it safe?

Read-only only: Google Search Console (you add us as a "Viewer" and remove us once the report is delivered) and analytics. No access to your site's admin panel, no FTP, no passwords. The access level we ask for doesn't let us change anything.

What if the site is new and doesn't have many issues?

For new sites an audit is still worth it: we check that the basic setup is correct (canonical, hreflang, robots.txt, speed) — things that are expensive to fix once the site has accumulated content. Better to check once at launch than to reindex a year later.

Does the audit include content recommendations?

Yes, but within the scope of semantic analysis: which queries aren't covered, which pages are missing, where the title is duplicated. Writing new copy is a separate service: copywriting or part of SEO promotion. In the report this will be a dedicated section with specific gaps.

What results can I expect after implementation?

It depends on the state of the site. Typically: clearing indexing blocks (canonical, robots.txt) shows an effect 4–8 weeks after reindexing. Technical fixes (speed, structure) show up in traffic in 2–4 months. SEO isn't an instant channel. Anyone promising "top rankings in a month" after an audit is making a promise to themselves, not to you.

SEO audit

Website SEO audit — we find what's breaking your rankings

Technical analysis, content, links, Core Web Vitals — a full review with a prioritized list of what to fix first. Report plus a call to walk through it. 5–7 business days.

Free express audit · within 1 business day

Enter your URL — we'll send back a homepage audit: technical SEO, meta, speed, errors.

What's in the audit

Four checkpoints — every item becomes a line in the report

Technical SEO

Indexing — which pages Google sees, which are blocked by robots.txt or a noindex tag, and whether there are duplicates.
Canonical and hreflang — correct self-canonicals, valid language pairs; mistakes here wipe out half your pages from search.
URL structure — nesting logic, unnecessary parameters, redirects (301/302/chains).
Core Web Vitals — LCP, INP, CLS on real devices; Google has factored these into ranking since 2021.
Speed — Lighthouse mobile and desktop, the critical loading path, uncompressed resources.
Mobile version — correct rendering, tap-target size, viewport.

Content and semantics

Keyword coverage — whether you have pages targeting the queries with demand; gaps in your structure.
Meta data — title and description on every page: uniqueness, length, keyword presence.
H1–H3 headings — hierarchy, duplicate H1s, missing headings.
Internal links — orphaned pages, overloaded nodes, anchor text.

Link profile

Backlinks — count, growth over time, distribution across pages.
Referring-domain quality — spammy or irrelevant links dragging you down.
Anchor list — how natural it is, whether it's oversaturated with commercial anchors.

Competitors (baseline)

Comparison on your top-3 keywords: who ranks at the top, which pages, how fast they load.
What a competitor does that you don't — a concrete list, none of that "improve your content" advice.

What the report looks like

In 5–7 business days you have an action plan, not a list of errors

The difference between an automated report and an audit is priorities. Screaming Frog or Ahrefs give you a thousand lines. Our report answers two questions: what's breaking your rankings right now, and in what order to fix it.

For example, here's how it looks in the report. A hypothetical e-commerce site with 300 pages. The automated scanner found 87 errors. After prioritization it turned out:

Critical (fix first, effect in 4–8 weeks)

14 category pages are blocked in robots.txt — Google can't see them.
Canonical on 60 product pages points to a duplicate with a ?sort= parameter — Google treats them as one document and ranks them worse.
LCP on mobile is 5.4 s (Google's "Poor" threshold is > 4 s) — the main banner image isn't optimized.

Important (second priority, effect in 4–12 weeks)

40 pages with no unique title (the "Product name | Store" template).
No internal linking from the blog to categories — 12 articles with traffic pass no link equity.

Background (long-term)

Anchor list: 78% commercial anchors — a natural ratio for this niche is around 30%.
Competitor A has 340 links to a category; you have 40.

Every item includes: what to do, who can do it (developer, content manager, SEO contractor), and the expected effect. You can get a report like this for your own site in 5–7 business days: order an audit →

How it works

Three steps — and the report is yours, no admin access needed

Access
We need two things: Google Search Console (read-only, you add us as a reader) and Google Analytics or another analytics tool. That's it. No admin passwords, no FTP. Deliverable: confirmed access plus analysis starting the same day.
Analysis
Technical data collection via a scanner plus manual review of critical areas. Content analysis: semantics, meta data, headings. Link profile review. A competitor snapshot on top keywords. Deliverable: a summary table of prioritized issues plus a full written report.
Report and call
We send a PDF report plus access to a Google Doc with the action plan. Then a 30-minute Zoom call: we explain what we found, answer your questions, and suggest where to start. The call is included in the price. Deliverable: a prioritized action plan any contractor can carry out.

FAQ

Common questions about the SEO audit

Ask about SEO

A tool gives you a list of errors — for a large site that's a thousand lines. An audit answers the question "which of these is breaking your rankings right now, and in what order to fix it." The difference is simple: either you spend a week prioritizing on your own, or you get a ready plan in 5–7 days.
You, your developer, or us — the plan is written so any contractor can understand and carry it out. Every item: what to do, who can do it, and the expected effect.
Honestly, we're glad when clients come back for promotion after an audit. But the audit is a standalone product with a fixed price, and most clients implement the recommendations without us. If you want to hand promotion over to us, we'll explain what that involves. If not, the plan stays with you.
Read-only only: Google Search Console (you add us as a "Viewer" and remove us once the report is delivered) and analytics. No access to your site's admin panel, no FTP, no passwords. The access level we ask for doesn't let us change anything.
For new sites an audit is still worth it: we check that the basic setup is correct (canonical, hreflang, robots.txt, speed) — things that are expensive to fix once the site has accumulated content. Better to check once at launch than to reindex a year later.
Yes, but within the scope of semantic analysis: which queries aren't covered, which pages are missing, where the title is duplicated. Writing new copy is a separate service: copywriting or part of SEO promotion. In the report this will be a dedicated section with specific gaps.
It depends on the state of the site. Typically: clearing indexing blocks (canonical, robots.txt) shows an effect 4–8 weeks after reindexing. Technical fixes (speed, structure) show up in traffic in 2–4 months. SEO isn't an instant channel. Anyone promising "top rankings in a month" after an audit is making a promise to themselves, not to you.

Order an audit

Send us your URL — we'll come back with an action plan

30 minutesOne-on-one online
Flexible formatVideo or phone call
Solution-focusedPractical answers

About the service

Website SEO audit: what it is, when you need it, and what it delivers

A website SEO audit is a systematic review of your technical health, content, and link profile, after which you know exactly what's keeping your site from growing in search and where to start fixing it. The result is a prioritized plan with an estimated effect for each item.

When should you order an SEO audit? The most common case is traffic dropping or stalling even though you're publishing content and investing in links. The cause is usually technical: blocked pages, duplicates from canonical, slow loading on mobile — and it cancels out all your content work. The second case is before launching SEO promotion: starting a monthly retainer without an audit is treating a patient without a diagnosis. The third is after a redesign or a move to a new domain: the typical migration mistakes (wrong redirects, reset canonicals) only show up in an audit.

The technical part of an SEO audit checks what affects ranking directly. Indexing — Google has to see the pages that matter. Canonical and hreflang — especially critical for bilingual sites: incorrect canonicals equate your Ukrainian pages with the Russian ones and vice versa, Google picks one — and it may be the wrong one. Core Web Vitals: since 2021 Google factors LCP (how fast the main content loads), INP (responsiveness to interaction), and CLS (layout shift) into ranking. A site with poor CWV loses to a competitor with better numbers when the content is equal.

The content block is your keyword map and coverage. It often turns out that a site has no pages for its key queries: the demand is there, but the landing page isn't. Or it exists, but the title and H1 don't match the query. Or there are duplicate meta data, and Google can't tell which page to rank. All of this can be fixed without writing new content — structural changes only.

The link profile is the third component. Link count matters, but quality matters more: a single spammy referring domain can drag a site down. A profile audit shows whether such links exist, whether they should be disavowed, and where you fall behind competitors on links.

What do you do after a website SEO audit? Two paths: implement the plan yourself, or hand it to SEO promotion — then we implement the audit's recommendations and manage the site month over month. For online stores there's a separate track — e-commerce SEO, where the specifics of categories and product cards call for a different approach. For businesses with a physical address, there's local SEO. Case studies with real traffic numbers are in the portfolio. SEO promotion →

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