How long until organic traffic grows noticeably?

A store's traffic growth usually shows in 4–7 months. That's market experience, not a guarantee. First comes the audit and the filter duplicates, then category keywords, then technical fixes together with copy, and links. The exact date depends on how fast Google recrawls the catalog, and we have no say over its schedule. Anyone who names an exact growth date before the audit is guessing.

We have thousands of product pages — do we need copy for each one?

No. For large catalogs we use templates with dynamic fields: name, specifications, material, SKU. That gives unique base content for each product page without writing each one by hand. For top categories and bestsellers we write manually, where it's worth the effort.

Why does Google Search show our filter pages instead of the categories?

Filters create a separate URL for every combination. Google indexes them and sometimes ranks one above the category, because a filter page matches a narrow query more closely. We fix it like this: a canonical to the category, noindex for combinations without demand, sorting parameters closed in robots.txt, and internal links pointing to categories. Combinations that do have demand become landing pages. When the categories return to the results depends on Google recrawling the site, so we don't name a date in advance.

Do we need separate SEO for the store if we already run Google Ads Shopping?

Yes. Shopping ads bring traffic as long as you pay. Organic is free traffic that won't disappear if you pause the budget. These channels don't replace each other: the best option is running both in parallel. We use data from Shopping campaigns (which queries convert) to prioritize the SEO work.

What is Product schema and why do you need it?

Product schema is structured markup on product pages that shows Google the price, availability, and rating. Correct schema opens the door to rich snippets in results: stars, price, status — right in the search result. Whether to show a rich snippet is Google's call, so nobody can guarantee one.

What does the price of online store promotion depend on?

Monthly store promotion costs ₴25,000–70,000 ($600–1,700). The price moves with the number of categories and products, the state of the filters and the need for copy and links. Other items of annual website spending are on the pricing page. The first step is free: an express audit in 1 business day. After it, we name the amount before we start, so it doesn't appear for the first time on an invoice.

Is fast promotion of an online store possible?

No, and a promise of the top spot within a week is a sign you're being sold something else. Fast results for an online store only come from advertising. Quick sales come from Google Ads with Shopping campaigns. We build organic traffic in parallel. Its growth usually shows in 4–7 months, but no one can guarantee the timeline.

Do you have case studies of online store promotion?

We don't have an SEO case with traffic figures, and we won't make one up. We do have stores we developed. For Rollershop, we built the catalog for search, while Gadgik and Budmen were development only. The Budmen website lists over 35,000 products, so a large catalog is nothing new to us. We've been building websites and stores since 2016 and have launched over 500 projects in that time.

How do I order promotion if my store isn't in Kharkiv?

The same way as from Kharkiv. We have two offices, in Kharkiv and Kyiv, and both addresses are on the contacts page. With the rest of Ukraine and clients abroad we work online: access to Search Console, GA4 and Merchant Center, a call and a work plan. The first step is online too: send us your store's address for an express audit.

Service

Online store promotion when search can't find you

You have the products, but search shows marketplaces and the same two competitors. Filters breed duplicates, and Google crawls the wrong pages. Ads are what keep sales going. Let's start with a free express audit in 1 business day.

Honest framing

E-commerce SEO — how it differs from a regular site

SEO for an online store is a different job than SEO for a corporate site: thousands of product pages, filters that spawn hundreds of URL variants, and prices and stock that change daily. The most common reason "SEO didn't work" isn't the copy or the links — it's faceted navigation with thousands of duplicates, or categories with no semantics. That's why we always start with a technical audit.

When SEO isn't the first step

SEO for a store pays off if there's real search demand for your products and you're prepared to wait 4–7 months for traffic to grow. That's typical for the market, not a guarantee. Need traffic right now — run Google Ads in parallel: Shopping campaigns bring sales quickly while organic grows.

Get an estimate

What's included

What e-commerce SEO covers — and why it's different

Architecture, technical cleanliness, content, and feeds — one system

Category architecture and semantics. We review and optimize your category structure for search demand: names, URLs, meta tags, H1, copy. The category page is a store's main "SEO asset": it captures traffic across groups of queries, not one product at a time.
Faceted navigation without duplicates. Filters (size, color, material, price) are the main source of duplicates in stores. We configure canonical, noindex, and robots.txt so Google indexes only valuable URLs and doesn't get lost in thousands of filter variants.
Product pages. Unique descriptions (or templates with dynamic fields for large catalogs), Product schema markup with price, availability, reviews. Correct schema gives Google a clear structure and improves the chance of rich snippets in results.
Technical SEO. Core Web Vitals, mobile version, canonical tags, internal linking between categories and products, robots.txt, XML sitemaps for a large catalog. Separately — a speed check with a high SKU count.
Content strategy. Category copy matched to search intent, blog articles for informational queries ("how to choose", "the difference between") that funnel traffic to category pages. Every text answers a real buyer question.
Feeds and Shopping. Technical optimization of the Google Merchant Center feed (title, description, attributes) is SEO too — for Shopping rather than organic. The cleaner the feed, the fewer products Merchant Center rejects.

Pricing

How much online store promotion costs per month

Promoting a store costs ₴25,000–70,000 per month. That's more than for a service website, because a catalog has thousands of pages, filters and a product feed, and all of it has to be kept in order every month.

01
Store SEO
Monthly retainer. Filters and categories, product pages, copy, links, report
25 000 ₴ – 70 000 ₴
$600 – $1 700monthly, traffic growth typically in 4–7 months
02
Store's Google Business Profile
One-off setup for a store with a showroom or pickup points
4 000 ₴ – 10 000 ₴
$100 – $2401–2 weeks

Type	Price, ₴	Price, $	Timeline
01 Store SEO Monthly retainer. Filters and categories, product pages, copy, links, report	25 000 ₴ – 70 000 ₴	$600 – $1 700	monthly, traffic growth typically in 4–7 months
02 Store's Google Business Profile One-off setup for a store with a showroom or pickup points	4 000 ₴ – 10 000 ₴	$100 – $240	1–2 weeks

The ranges match the mid-market segment. We'll give you the amount for your store after the audit, before we start. Google Ads and the store's Google Business Profile aren't included in the retainer; they're separate services. The timeline is typical and isn't a guarantee.

How we work

Five steps for e-com SEO

Technical audit and analysis
Audit of faceted navigation, indexing check, Core Web Vitals analysis for categories and product pages, state of XML sitemaps. In parallel — analysis of current positions on category queries. Deliverable: a prioritized list of technical issues plus the top categories to optimize.
Semantics and architecture
A keyword map for categories and subcategories: what people actually search for, which categories to split, which to merge. Query clusters mapped to specific URLs. Deliverable: structured semantics tied to category URLs.
Technical optimization and content
We fix the technical errors from the audit, optimize meta tags and H1 for priority categories, write or edit category copy, and add Product schema. All together — not "technical first, content separately later". Deliverable: optimized categories and product pages, technical errors resolved.
Link building for e-com
Links to category pages from relevant resources, reviews and comparisons in industry media, partner publications. No "we bought 50 directory links" — for e-com that's a path to a penalty, not to growth. Deliverable: new links to priority categories — the count is set in the monthly plan.
Monthly report
Positions and traffic on category queries, organic sales (if GA4 + Merchant Center are set up), new links. We agree on KPIs before we start — for traffic and conversion, not just "positions". Deliverable: a report with concrete numbers plus a plan for the next month.

Case studies

What we have already built

Online store
Force
Online auto tool store for mechanics and distributors
View project

All cases

FAQ

What people ask about e-commerce SEO

Ask about SEO

A store's traffic growth usually shows in 4–7 months. That's market experience, not a guarantee. First comes the audit and the filter duplicates, then category keywords, then technical fixes together with copy, and links. The exact date depends on how fast Google recrawls the catalog, and we have no say over its schedule. Anyone who names an exact growth date before the audit is guessing.
No. For large catalogs we use templates with dynamic fields: name, specifications, material, SKU. That gives unique base content for each product page without writing each one by hand. For top categories and bestsellers we write manually, where it's worth the effort.
Filters create a separate URL for every combination. Google indexes them and sometimes ranks one above the category, because a filter page matches a narrow query more closely. We fix it like this: a canonical to the category, noindex for combinations without demand, sorting parameters closed in robots.txt, and internal links pointing to categories. Combinations that do have demand become landing pages. When the categories return to the results depends on Google recrawling the site, so we don't name a date in advance.
Yes. Shopping ads bring traffic as long as you pay. Organic is free traffic that won't disappear if you pause the budget. These channels don't replace each other: the best option is running both in parallel. We use data from Shopping campaigns (which queries convert) to prioritize the SEO work.
Product schema is structured markup on product pages that shows Google the price, availability, and rating. Correct schema opens the door to rich snippets in results: stars, price, status — right in the search result. Whether to show a rich snippet is Google's call, so nobody can guarantee one.
Monthly store promotion costs ₴25,000–70,000 ($600–1,700). The price moves with the number of categories and products, the state of the filters and the need for copy and links. Other items of annual website spending are on the pricing page. The first step is free: an express audit in 1 business day. After it, we name the amount before we start, so it doesn't appear for the first time on an invoice.
No, and a promise of the top spot within a week is a sign you're being sold something else. Fast results for an online store only come from advertising. Quick sales come from Google Ads with Shopping campaigns. We build organic traffic in parallel. Its growth usually shows in 4–7 months, but no one can guarantee the timeline.
We don't have an SEO case with traffic figures, and we won't make one up. We do have stores we developed. For Rollershop, we built the catalog for search, while Gadgik and Budmen were development only. The Budmen website lists over 35,000 products, so a large catalog is nothing new to us. We've been building websites and stores since 2016 and have launched over 500 projects in that time.
The same way as from Kharkiv. We have two offices, in Kharkiv and Kyiv, and both addresses are on the contacts page. With the rest of Ukraine and clients abroad we work online: access to Search Console, GA4 and Merchant Center, a call and a work plan. The first step is online too: send us your store's address for an express audit.

Get an estimate

Tell us about your store — we'll tell you where to start

More detail

Where a store loses search and what we fix first

Category and filter SEO — what to open to Google and what to close

A filter by size, color and price looks like a small thing. But every combination is a separate URL, and a large catalog has thousands of them. Google spends its crawling on these duplicates and sometimes ranks a filter page instead of the category. The category you put copy and links into stays in the shadows.

Closing everything is a mistake too. Some combinations have demand of their own, like "women's Nike sneakers" or "birthday rose bouquet" in a flower shop. We open those as landing pages with their own H1, copy and place in the menu.

The rest get a canonical to the category or noindex. Sorting and extra parameters are closed in robots.txt. Then we remove the closed pages from the sitemap and internal links. We don't close pagination in robots.txt: each paginated page has a canonical to itself, not to the first one. Otherwise Google has a harder time finding products deep in the list.

Categories are a store's main asset, because each one collects traffic from a whole group of queries. We tie keywords to specific URLs and decide which category to split and which to merge. We covered what this looks like at the level of the tree in our article on how to plan a site structure.

Product pages for thousands of items without writing each by hand

Nobody writes copy for thousands of product pages by hand, and there's no need to. We build templates with specification fields and write by hand only for bestsellers and top categories. Product pages get Product schema with price and availability, categories get ItemList. Ratings go into the markup only from real reviews.

We clean the Merchant Center feed separately: titles, attributes, product categories. Both Shopping ads and free product listings read it. The cleaner the feed, the fewer products get rejected and the more accurate the titles in the listings.

Category copy and articles that lead into the catalog

Category copy answers the buyer's question. It doesn't need the keyword repeated ten times. Articles for "how to choose" and "what's the difference" queries link into categories. We write the copy ourselves as a separate copywriting service. Or we prepare a brief for your own writer.

Say a buyer is looking up how to choose roller skates for a child. The article answers that question and leads to the kids' roller skates category, not to the home page. That's how a query people don't buy on yet turns into a visit to the catalog.

What moves the price within the range and where to start

Four things set the amount within UAH 25,000–70,000 a month: the number of categories and products, the state of the filters, the need for copy and the link work. A small store with a clean structure and a catalog of tens of thousands of items full of duplicates are different amounts of work. The table above shows the range, and we'll name the amount for your store after the audit, before we start.

One-off optimization without monthly work is website SEO optimization. If you run a service website without a catalog, you need website promotion. No store yet, or the current one needs rebuilding? Building a store costs UAH 78,000–307,500 over 5–12 weeks, details on the online store development page.

The first step is free. Send us your URL for an express audit in 1 business day or .

Why there's no quick promotion and what brings sales right now

Quick promotion of an online store is a promise we don't make. We don't promise rankings either. Google recrawls the catalog on its own schedule. Traffic growth usually shows in 4–7 months, but that's market experience, and we won't guarantee the timeline.

Sales right now come from Google Ads with Shopping campaigns, while organic grows in parallel. Shopping data shows which queries lead to purchases, and we carry those queries into SEO priorities. The monthly report measures traffic and conversion, and rankings are just one metric in it. So you judge the result by the numbers in the report, not by our promises.

Store catalogs we've already built

We built the catalog for search in Rollershop: product types with filters, specifications and product codes on product pages, two language versions with hreflang and x-default. Gadgik and Budmen are our development work without an SEO part. In Gadgik the catalog is laid out across hundreds of phone models. Budmen is a building supplies store on OpenCart, whose website lists over 35,000 products.

We've been building stores since 2016 on WooCommerce, OpenCart, Laravel and Shopify. We don't push a migration, even for a large catalog: we fix the platform that's already running.

A store in Kharkiv, Kyiv or another city — how we work

We have two offices, in Kharkiv and Kyiv. Stores from Odesa, Lviv, Dnipro and other cities we handle online: the audit, access to Search Console, GA4 and Merchant Center, calls. A showroom's or pickup points' profile on maps is a separate service, local SEO. To get started, tell us about your store in the form below.