Rollershop
Launched the RollerShop online store for skates and protective gear on OpenCart: a filterable catalog, installment payments, cashback, and trade-in for old skates.
Visit website- OpenCart (ocStore)
- monobank
- LiqPay
Filterable catalog
Structured the catalog by type — skates, parts, protective gear, accessories — with filters, specs, and product codes on each card.
Installment payments
Set up installment and financing payments via monobank and LiqPay, with a dedicated terms page so buyers understand it before checking out.
Cashback and trade-in
Added a 5–10% cashback program and a "RollerShop Exchange" section — old skates count toward the price of new ones.
Two languages, hreflang, x-default
Russian and Ukrainian versions with hreflang and x-default, so search engines serve the right version in results.
RollerShop is a specialized skate store: a physical location in Kharkiv, delivery across Ukraine, and since 2018 the official representative of the Flying Eagle brand in Ukraine (per the site). It needed more than a catalog — a store built around a loyalty program tied to the product: installment payments, cashback, and trading in old skates for new ones.
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