Service
An online store for toys and kids' goods
A catalog with filters by age and gender, safety certificates on every product card, LiqPay and Fondy payments, Nova Poshta delivery. It holds up through the December peaks without going down. To make the gift season — launch in 6–8 weeks.
What's included
Your buyers are parents and grandparents. They search by the child's age, not by product name
Why this is a separate job
- A typical query isn't "toys" but "a gift for a 5-year-old boy" or "educational toys for under 3." If the catalog can't answer it in three seconds, the buyer heads to Rozetka. Every bit of a toy store's niche logic is built around navigation and trust: age, gender, price, certificate.
Catalog and navigation
- Filters by age and gender — age (0–1 year, 1–3, 3–6, 6–12, 12+) and gender (for a boy, for a girl, unisex) are required attributes on every product. In two clicks, the buyer narrows the results to their age range and budget.
- Categories by toy type — building sets, plush toys, vehicles, board games, educational, outdoor. Categories combine with filters without creating duplicate pages in navigation.
- Gift sets and bundles — products grouped into a set show up both individually and as a group. The buyer sees the set price and the savings.
- "Similar" and "bought together" — personalized recommendations on the product card. They raise the average order value without aggressive upsell.
Trust and safety
- Safety certificates on the product card — an attached PDF or image of the conformity certificate right on the product page. For parents, it's the deciding factor. Uploaded through the admin panel, no developer needed.
- Age label on the card — a clear graphic badge: "ages 3+," "0+," "6+." Not just in the description, but in the card title and in the catalog too.
- Composition and materials — for toys under 3: material, absence of small parts. It answers parents' questions and removes any grounds for a "not what I expected" return.
Payment and delivery
- LiqPay and Fondy — cards, Apple Pay, Google Pay, installments (Monobank) for pricier sets and building kits.
- Nova Poshta API — delivery to a branch or by courier. For large toys — oversized delivery.
- Gift wrapping — an option at checkout: choice of wrapping type, ribbon color, a card with a message. In the cart it's a separate line item.
Inventory and integrations
- Stock sync with 1C/CRM — essential for stores where December brings the lion's share of the yearly volume. Without sync, you risk selling a product you no longer have.
- Google Shopping feed — an automatic XML feed compatible with Merchant Center. For toys, age, gender, and Google category are required feed attributes.
How we work
We launch your toy store before the seasonal peak
Brief and specification
30 minutes on Zoom: how many SKUs, which categories and age groups, whether you run 1C, the logic for seasonal offers and gift wrapping. The result: a spec with the catalog structure, a list of integrations, a budget range, and timelines.
Design
Wireframes for the catalog with age filters, the product card with a certificate and age badge, the cart with a gift-wrapping option, and checkout. The result: approved layouts for desktop and mobile, plus a fixed price for the full scope.
Development and catalog population
We code in parallel with populating the catalog: your content manager uploads products using our template, or we fill the first batch ourselves — within the scope of work. The "age" and "gender" attributes are required fields for every product. The result: a working store on staging with real products and filters.
Integrations and testing
We connect LiqPay/Fondy, Nova Poshta, and 1C. We test speed under load: we simulate peak December traffic. The result: a test report; the load-test results in a document.
Launch and handover
We set up redirects, GA4, and Google Merchant Center. We train the content manager: how to upload certificates, update age attributes, and manage seasonal promotions. The result: a live toy store, a manual, and 30 days of free support.
Numbers
years in business
SKUs in the catalog
weeks — to launch a toy store
FAQ
Questions from toy store owners
Let's talk
How many SKUs, and when's your peak? Let's do the math
- 30 minutesOne-on-one online
- Flexible formatVideo or phone call
- Solution-focusedPractical answers
More detail
Toy store e-commerce: parents' trust, the season, and navigation by age
In a toy store, the buyer almost never knows the product name in advance. They search for "a birthday gift for a 7-year-old daughter" or "safe toys for a baby under one." The winner is the store whose navigation answers such queries faster than the buyer can open a marketplace tab. That's why filters by age and gender aren't an "option" — they're the foundation of the architecture.
Safety certificates on the product card are another required element that most template stores lack. Parents check for a certificate before buying, especially for children under 3. We provide a dedicated field on the product card for uploading the certificate — no developer, straight from the admin panel. The certificate shows as a link or thumbnail right on the product page. This raises conversion and cuts the number of returns citing "not sure it's safe." To see how these details look in live stores — check our case studies. Our case studies →
Seasonal peaks are a quirk of the toy niche that sets it apart from most e-commerce. December brings a disproportionately large share of the year's order volume. That means a site that "just works" the rest of the year can go down under load in December. We run a load test before release: we simulate peak traffic, check response time and cart behavior. If the server or code can't cope, we optimize before launch, not in the middle of the sales rush. More on our e-commerce approach — on the main service page. Turnkey e-commerce stores →
Google Shopping for a toy store requires a properly built feed. The "age" and "gender" attributes are required for the toys category in Merchant Center — without them, products either fail moderation or show to the wrong audience. We generate an XML feed with all the required attributes and set up the first sync before launch day. Stock sync with 1C or CRM isn't a formality: holiday bestsellers sell out fast; selling what you don't have means canceled orders and unhappy reviews right before the holidays. We set up a two-way exchange: an order from the site goes into 1C, and a stock change in 1C reaches the site within a few minutes.
Gift wrapping in the cart is one of those details that's easy to build yet most stores ignore. The buyer picks a wrapping type, adds a card message — a line item appears in the order. The manager sees the wrapping details in the admin panel alongside the other items. It raises the average order value and cuts the number of "bought elsewhere, they had wrapping" cases. If that's your situation, get a ballpark with the calculator or write to the form above. We'll launch your toy store in 6–8 weeks — and it will hold up through December. Get an estimate →