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GEO optimization — visibility in AI search

ChatGPT answers your customer's question. Perplexity recommends vendors. Google AI Overview sums up the market. Does your brand show up in those answers — or only your competitors? Let's check together.

The honest framing

GEO and AEO in 2026 — why it matters

Search behavior has shifted: some people start their research in ChatGPT or Perplexity, and AI Overview now answers part of what used to be Google queries. If your brand doesn't appear in those answers, you're losing an audience that never shows up in Google Analytics. GEO and AEO aren't a separate kind of magic — they're SEO done so that language models can understand and cite your content: FAQ blocks, schema.org, clear definitions, llms.txt.

What we can actually deliver

Straight talk: no one can guarantee a citation in ChatGPT or AI Overviews — the algorithms are closed and the models keep changing. A promise of "guaranteed placement in AI" is either a misunderstanding or a con. What we guarantee is the groundwork: the technical and content conditions for AI visibility. Without them, there's no chance at all.

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What's included

What we do for GEO and AEO — concrete actions

Technical and content groundwork for AI visibility

  • FAQ optimization. A structured FAQ block on your key pages — questions and answers in a format LLMs parse easily. FAQPage schema.org for each block. The most accessible way to raise your odds of landing in Google's AI Overview.
  • Schema.org (structured data). We add or review: Service, Organization, LocalBusiness, FAQPage, Article, BreadcrumbList, SpeakableSpecification — special markup for voice assistants and AI readers.
  • llms.txt. An llms.txt file in your site root — a machine-readable description of your content for LLM crawlers (ChatGPT, Claude, Perplexity). The equivalent of robots.txt, but for AI agents. We write and implement it.
  • Entity SEO. Google's Knowledge Graph and LLMs work with entities, not just keywords. We check whether your brand is in the Knowledge Graph and whether entities are linked correctly (brand, service, niche, location).
  • Authoritative sources. LLMs cite brands mentioned in authoritative publications more often. We fold earning topical mentions into the overall content strategy — the goal isn't link equity but the likelihood of being cited.
  • AI visibility monitoring. Regular checks: does ChatGPT mention your brand for relevant queries, do you appear in Google's AI Overview? While the tooling market is still immature, we do this manually and semi-automatically.

How we work

Four steps to get your brand cited by ChatGPT and Perplexity

  1. AI visibility audit

    We check whether your brand appears in ChatGPT, Perplexity, and Google AI Overview for your priority queries. A schema.org audit of your site, the state of llms.txt, an analysis of your FAQ structure. Deliverable: a report on your current AI visibility with priorities.

  2. Technical groundwork

    We implement or fix schema.org, add FAQPage markup, set up llms.txt, and check SpeakableSpecification. This is one-time technical work — the foundation, without which nothing else makes sense. Deliverable: a site with correct schema.org, FAQPage JSON-LD, and llms.txt.

  3. Content for AI results

    FAQ blocks on priority pages (with questions framed around what your LLM audience actually asks), clear entity definitions in the copy, and authoritative publications. Deliverable: 2-4 FAQ blocks on priority pages and 1-2 publications in authoritative sources per quarter.

  4. Monitoring and reporting

    A monthly check of AI visibility for your priority queries (manual and semi-automatic monitoring). We track changes and adjust the strategy. Deliverable: an AI visibility report plus a plan for the next month.

FAQ

What people ask most about AI visibility

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In 30 minutes we'll check whether AI systems mention your brand

  • 30 minutesOne-on-one online
  • Flexible formatVideo or phone call
  • Solution-focusedPractical answers
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More detail

Generative Engine Optimization: how to appear in ChatGPT and Google AI Overviews

Generative Engine Optimization — or GEO — became a real line of work in 2024-2025, when Google rolled out AI Overviews at scale and ChatGPT and Perplexity took a visible share of the search market. The idea is simple: large language models (LLMs) learned to answer questions and recommend solutions. If your content is structured so an LLM can understand and cite it, your brand appears in the answers. If not, you're invisible to this new channel — even if you rank first in organic search.

The difference between classic SEO and GEO is the format of the signal. Google organic is ranking by relevance and authority. AI results are about trust and citability: do authoritative sources reference you, does your site have clear answers in a structured format, can an LLM crawler understand who you are and what you do. FAQ blocks with FAQPage schema.org are the most accessible way to raise your odds of landing in Google's AI Overview for informational queries in your niche. Google literally pulls Q&A blocks into AI Overviews when they're well structured and answer the query.

llms.txt is a relatively new convention (2024) that's gaining traction. A file in your site root tells AI agents what's on your site, which sections matter, and what information you do (and don't) want AI to use. OpenAI, Anthropic, and Perplexity have already signaled support for or interest in the format. Implementation takes a few hours — and it's one of the few actions that costs nothing but time yet has a clear potential payoff.

Entity SEO is another layer. LLMs don't just parse keywords; they work with entities: brand = studio = niche = services. If those links are missing or competing entities are established better, your brand will be less visible in answers where an LLM recommends vendors. This aspect overlaps with regular technical SEO and work on your branded search results. Reputation management →

For businesses that already have AI products or are building AI solutions, GEO matters even more: competition for "first place in the ChatGPT answer" will only grow. AI solutions for business are a separate line of ours, where this synergy is especially clear. GEO is part of an overall SEO strategy, not an isolated service. If you want to understand where your brand stands in AI results today and what can be done, leave your URL in the form above: we'll check before the call and discuss where generative engine optimization will pay off fastest in your specific case. AI solutions for business →