Service
GEO optimization for a brand ChatGPT doesn't name
A customer asks ChatGPT or Perplexity who to hire and gets a list without you. Google sometimes shows an AI answer above the results, and it names others too. We'll run your queries through AI search and show you who it names, where it takes the answer from, and what to change on your site.
The honest framing
GEO and AEO in 2026 — why it matters
Search behavior has shifted: some people start their research in ChatGPT or Perplexity, and AI Overview now answers part of what used to be Google queries. If your brand doesn't appear in those answers, you lose customers before they ever click, and no analytics will show it. GEO and AEO aren't a separate kind of magic — they're SEO done so that language models can understand and cite your content: FAQ blocks, schema.org, clear definitions and direct answers in the copy.
What we can actually deliver
Straight talk: no one can guarantee a citation in ChatGPT or AI Overviews — the algorithms are closed and the models keep changing. A promise of "guaranteed placement in AI" is either a misunderstanding or a con. What we guarantee is the scope of work: exactly what we'll do on the site and beyond it goes into the plan after the audit.
What's included
What we do for GEO and AEO — concrete actions
Technical and content groundwork for AI visibility
- FAQ optimization. A structured FAQ block on your key pages — questions and answers in a format LLMs parse easily. FAQPage schema.org for each block. We add markup only for what a person sees on the page, as Google itself recommends.
- Schema.org (structured data). We add or review: Service, Organization, LocalBusiness, FAQPage, Article, BreadcrumbList — only the types that match the page content.
- llms.txt. An llms.txt file in your site root — a short Markdown description of the site with links to the main pages. Some AI agents and tools read it. It's a convention, not a standard, and Google doesn't require it for AI Overviews. We write and set it up when it makes sense for the site.
- Entity SEO. Google's Knowledge Graph and LLMs work with entities, not just keywords. We check whether your brand is in the Knowledge Graph and whether entities are linked correctly (brand, service, niche, location).
- Authoritative sources. AI search takes into account who writes about a brand and where. We look for outlets where your competitors are present and you aren't, and prepare material for publication. The scope of this work goes into the plan after the audit.
- AI visibility monitoring. Regular checks: does ChatGPT mention your brand for relevant queries, do you appear in Google's AI Overview? While the tooling market is still immature, we do this manually and semi-automatically.
Pricing
How much GEO optimization costs and what's included
You pay for the audit once: it shows the gaps and gives you a plan. Monthly work on the site, content and brand mentions is paid separately, for a minimum of three months.
- 01AI visibility auditOne-off. Your queries in ChatGPT, Perplexity, Gemini and Google, who gets named instead of you, bot access, indexing, markup, a plan with a scope estimate15 000 ₴ – 35 000 ₴$360 – $8401–2 weeks
- 02Ongoing workMonthly. Page edits following the audit plan, content written to be cited, work on mentions, checking AI answers for your queries15 000 ₴ – 40 000 ₴$360 – $960from 3 months
| Type | Price, ₴ | Price, $ | Timeline |
|---|---|---|---|
01 AI visibility audit One-off. Your queries in ChatGPT, Perplexity, Gemini and Google, who gets named instead of you, bot access, indexing, markup, a plan with a scope estimate | 15 000 ₴ – 35 000 ₴ | $360 – $840 | 1–2 weeks |
02 Ongoing work Monthly. Page edits following the audit plan, content written to be cited, work on mentions, checking AI answers for your queries | 15 000 ₴ – 40 000 ₴ | $360 – $960 | from 3 months |
Amounts are approximate. We'll name the exact audit price after the brief, and the price of ongoing work based on the audit. The audit timeline is typical. No one can guarantee that AI will name you in an answer; we guarantee the scope of work in the plan.
How we work
Four steps from audit to checking AI answers
AI visibility audit
We check whether your brand appears in ChatGPT, Perplexity, and Google AI Overview for your priority queries. A schema.org audit of your site, the state of llms.txt, an analysis of your FAQ structure. Deliverable: a report on your current AI visibility with priorities.
Technical groundwork
We implement or fix schema.org, add FAQPage markup, set up llms.txt and access for AI search bots in robots.txt. This is one-time technical work — the foundation we start from. Deliverable: a site with correct schema.org, FAQPage JSON-LD, and llms.txt.
Content for AI results
FAQ blocks on priority pages (with questions framed around what your LLM audience actually asks), clear entity definitions in the copy, and authoritative publications. Deliverable: FAQ blocks on priority pages and a plan for publications beyond the site. The scope goes into the plan after the audit.
Monitoring AI answers
A monthly check of AI visibility for your priority queries (manual and semi-automatic monitoring). We record what has changed in AI answers and adjust the plan. Deliverable: a work plan for the next month.
FAQ
What people ask most about AI visibility
Check AI visibility
In 30 minutes we'll check whether AI systems mention your brand
More detail
What we change on and off your site so AI search knows you
How AI search picks who to name in an answer
Google AI Overviews draws on pages from its regular index. According to Google Search Central documentation, no special files or markup are needed for this. ChatGPT and Perplexity search the web with their own bots and cite pages that an answer can be lifted from word for word. What other sites say about the brand also affects the choice. The foundation is the same as in regular SEO, and GEO builds on top of it.
GEO (Generative Engine Optimization), AEO and LLM SEO are names for the same work, with slightly different emphasis.
What the AI visibility audit tells you
We take the questions your customers ask before they buy and run them through ChatGPT, Perplexity, Gemini and Google. We record whether you're named, who is named instead of you, and which pages get cited. On the technical side, we check whether robots.txt lets AI search bots in, whether your pages are indexed, and whether the markup matches the text.
Typically within 1–2 weeks you get a list of gaps and a plan with a scope estimate. If the problems go deeper, the plan will start with an SEO audit of the site.
Technical groundwork — bots, markup and llms.txt
Search bots and training bots go by different names in robots.txt. So a site can be open to AI search and closed to model training. We add structured data only for what a person actually sees on the page.
Nobody has approved llms.txt as a standard, and Google doesn't require it. Some AI agents and tools read the file, so we add it, but we don't sell it as a way into ChatGPT. What the file is for is explained in our article on llms.txt.
On apri-code.com, robots.txt lets AI search bots in by name, among them OAI-SearchBot, PerplexityBot and Claude-SearchBot. And /llms.txt points to Markdown versions of the articles. You can open both files and check for yourself.
Copy that AI can quote word for word
We put the answer in the first sentence of a paragraph, with no three-line lead-in. Definitions are short, every figure has a source, and customers' questions go into a visible FAQ. An AI system can take a paragraph like that whole, without retelling it in its own words.
We add FAQPage markup for structure, not for a rich snippet. Since 2023 Google showed FAQ snippets only for government and health sites, and on 7 May 2026 it dropped them altogether.
Brand mentions beyond your site
AI search takes into account who writes about you and how: industry reviews, directories, profiles, reviews. We find places where your competitors are present and you aren't, and prepare material for publication. We don't buy links or mass-submit the site to directories. The scope of this work goes into the plan after the audit. If negative mentions dominate, start with reputation management.
How much GEO costs and what the price depends on
An AI visibility audit costs UAH 15,000–35,000. Ongoing work costs UAH 15,000–40,000 a month, for at least three months. The amount shifts with the number of queries and languages, the state of the site, and the need for new content and work on mentions. We'll name the exact audit price after the brief, and the price of ongoing work after the audit, once it's clear how many fixes the site needs and whether work beyond it is required.
We work online and have two offices, in Kharkiv and Kyiv. We also take projects from other cities, including Dnipro, Odesa and Lviv. Use the form below to send your site address and 3–5 queries your customers come to you with. We'll go through them at a meeting.
When it's too early for GEO and where to start
If your site is poorly indexed, AI search won't see it either. In that case you first need SEO optimization of the site, with GEO optimization as the next step. If your goal is month-on-month growth in Google, you need website promotion, and GEO can be added to its plan. We've been building sites and doing SEO since 2016, and in that time we've done more than 500 projects. At the first meeting we'll tell you plainly where you should start.