Niche
Tourism website development
A guest found your tour on an aggregator and booked it there — you paid the commission. Dates and prices get asked in your DMs, because the site doesn't show them. A foreign visitor opens the page and understands nothing but the photos.
What's included
Tours live in Excel and Viber. On the site they have to be found in three clicks
A tourist doesn't scroll through 200 tours, a tourist filters them
- Tour catalogue with filters. Departure date, destination, duration, budget, type of holiday. A person narrows the results down to their week and their money, and sees five options instead of two hundred.
- The tour card as a product. A day-by-day itinerary, what the price includes and what it doesn't, hotel, flight, photos, dates with seats still open. The "what's included" question is settled before the call.
- Destination pages. Turkey, Egypt, the Carpathians, Europe: a separate page per destination and per tour type. This is the main organic channel. People search for a destination, not for an agency name.
- Tour matching form. Three or four questions instead of a half-page questionnaire: where, when, how many people, budget. The answer lands with the manager in Telegram or by email as a ready brief.
A request isn't a sale yet. The sale happens when the deposit arrives
- Online booking with a deposit. The client picks a date, leaves their details, pays a deposit, and the seat is held. The rest is due at departure or check-in.
- Online payment. LiqPay and Fondy: cards, Apple Pay, Google Pay. We connect your bank's acquiring if you already have it.
- Integration with a booking system. If tours or rooms already live in a system, we pull availability and prices into the site so you don't keep two lists by hand. Which system exactly we connect, we confirm during the brief.
- Requests into CRM and Telegram. Every request, with the name, dates, and budget, lands where a manager sees it, not in a shared inbox.
A hotel website means direct bookings, not a second Booking page
- Room inventory. Room categories, photos, capacity, what the rate includes, prices by season. A guest sees the difference between a standard and a suite without calling reception.
- Direct booking form. Dates, number of guests, room category, deposit. The price on your site can beat the aggregator by exactly the amount of the commission, and that is your argument for the direct guest.
- The guest database is yours. Whoever books directly stays in your database: seasonal offers, repeat stays, birthdays. From an aggregator you get the guest, but not the contact.
- Google Business Profile and maps. People look for a hotel or a guest house with "where to stay in the Carpathians". The map shows three listings. You are either among them or not.
Foreign tourists and peak season break a site in different ways
- Multiple languages. Ukrainian, English, and Polish or German if needed. Each language lives at its own address with its own meta tags, not behind a switch that Google never sees.
- Speed under heavy photos. A tourism site means hundreds of heavy images. We compress them and serve them in modern formats so the gallery opens on a phone on the road.
- Seasonal peak. Before the May holidays and before New Year, traffic multiplies. We build headroom for the peak into the architecture upfront instead of patching it mid-season.
- An admin panel where a tour is edited in two minutes. Price, dates, seats available: three fields. No developer, and no "write to us and we'll fix it".
Process
Making it before the season is realistic if you don't start in the last month
Brief
30 minutes. We ask what you sell: package tours, custom routes, accommodation, or excursions. How many items, where the prices come from, whether you need online payment, which languages. You get: a catalogue structure, a list of integrations, and a range for timeline and budget.
Structure and design
We map out the catalogue, the filters, the tour or room card, the matching form, and the destination page. Logic first, beauty second. You get: approved mockups for phone and laptop, and a fixed price for the whole scope.
Development and content
We code in parallel with content: we enter the first destinations to a template, then your manager continues on their own. We connect payment, forms, and the second language. You get: a working site on staging with live tours that you click through before release.
Launch
We move it to the live domain, set redirects from the old site, configure analytics and Google Business Profile. You get: a live site, a video walkthrough for the manager, and 30 days of free support.
More detail
Tourism website development — what a travel agency needs, and what a hotel needs
A tourism website doesn't sell with a picture of the sea, it sells by answering "where, when, and for how much". That is why building a website for a travel agency starts with the catalogue and the filters, not with the homepage. A person arrives from a query about a destination, lands on that destination's page, and sees dates and prices. From there they either leave a request or go to whoever showed the price right away.
The most common starting point looks like this. Tours live in a spreadsheet, prices are agreed in Viber, and the site still shows last year's promotion. Travel agency website development then starts with something simple: the tour moves into a managed system and becomes a card with dates, seats available, and an itinerary the manager edits without help. Requests, payment, and CRM come after. Without that first step, the rest doesn't work.
A hotel, guest house, or glamping site is a story of its own. The main objection here sounds like this: "Booking already finds us". It does, and it isn't going anywhere. An aggregator gives visibility that a new property doesn't have. The question isn't whether to stay there, it is how much each guest costs. Add up last season's commission and look at how many of those bookings could have come direct. A guest who has already stayed with you searches for you by name. If that name opens an aggregator page, you are paying for your own repeat customer.
Multiple languages in tourism are not optional. A foreign guest searches in English, a Polish tourist in Polish, and each language has to live at its own address, otherwise Google simply won't show the page. The same goes for speed. A gallery of forty hotel photos that crawls on mobile data on the road costs you bookings. Site speed optimisation →
Organic traffic in tourism is built on destinations and seasons. A page for every destination, every type of holiday, every city gives you dozens of entry points instead of one homepage. They have to be made in advance: a page published a month before the peak dates doesn't have time to gain positions. SEO promotion →
The rough guide to timelines and budget is simple. A site for a guide or for custom tours is a landing page, from a few days to three weeks. A travel agency or hotel site with a catalogue and forms is corporate level, 3–8 weeks. A catalogue with booking, payment, and availability sync is already e-commerce level, 5–12 weeks. The exact range is calculated by the estimator, where you assemble the feature set yourself. Get an estimate →
FAQ
What travel agencies and hotels ask
Discuss your project
Tell us what you sell and we'll send a catalogue structure and a range for the timeline
