Brochure website from scratch — 5 blocks every one needs

In Figma, the brochure website looks great. A few blocks, nice typography, scroll animations. The client is happy, the designer is pleased. Then the site goes live, and nothing happens. Not a single inquiry.

The problem isn't the design. The problem is that most brochure sites are designed to "show who we are," not to "get a contact." A brochure website built from scratch is a tool shaped around one specific action you want the visitor to take. It is not a "scaled-down version" of a full website.

What a brochure website is and when you really need one

A brochure website is 1–5 pages with just enough information: who you are, what you offer, how to get in touch. It doesn't replace a full corporate website or an online store. It solves one specific job: someone finds you on Google or follows a link, and within 30 seconds understands whether it's worth calling you.

When a brochure website is the right choice:

• A specialist or freelancer: a lawyer, dentist, architect, consultant. One landing page with a portfolio, services, and a contact form is enough
• A small service business: a renovation crew, a courier service, a small hotel. The customer needs to find you and call, and the rest happens in the conversation
• A new venture: a new business that doesn't have full content yet but needs an online presence now
• Testing a new service: you want to check demand before a full-scale launch

When a brochure website is the wrong choice: if you have more than 10 services, a product catalog, or need a customer account area. That calls for website development of a different level.

5 blocks a brochure website can't work without

Each block answers one of the 5 questions a visitor asks in the first 30 seconds.

Block 1: Hero — who you are and what you solve

The first thing a visitor sees. The hero is not "Welcome to our website." It's one sentence that answers the question "Why should I be here?"

Weak version: "Company X, your reliable partner in services." Working version: "Legal support for sole proprietors and small companies. Registration, contracts, taxes, handled end to end. Kharkiv and remotely across Ukraine." If that sounds like you, we have a separate breakdown of what belongs on a law firm website.

The hero must have: a headline with a specific offer, a subheading with your location or target audience, and a CTA button ("Book an appointment," "Get a consultation," "Get a price estimate").

Block 2: Services — what exactly you do

Not a list of 20 items. At most 4–6 core services, with a short note on what each includes. The visitor should be able to tell in 10 seconds whether you offer what they need.

Add a concrete outcome to each service. Not "legal consultations," but "legal consultation: 60 minutes, written opinion the same day."

Block 3: Case studies or social proof

This is the block brochure sites skip most often. That's a mistake. Even 2–3 concrete results or reviews make the difference between "just another website" and trust.

If you have no real case studies, add a reviews block. Real reviews, not made-up ones. If you don't even have reviews, state the number of completed projects or years of experience. "Over 50 clients in 4 years" beats an empty section.

Block 4: FAQ — answers to 3–5 typical objections

People rarely call to ask something basic. They just leave. An FAQ answers the question before it becomes a reason not to get in touch.

Questions to include: "How much does it cost?", "How long will it take?", "Do you work in my city or with my situation?", "What's the first step?" If you don't list prices, explain why and offer a way to find them out.

Block 5: Contacts and a contact form

Phone, email, a messaging app, whichever you actually answer. If you check Telegram, list Telegram. Don't list Facebook if you only look at it once a week.

The contact form needs at least 3 fields: name, phone or email, and a short description of the request. Not 10 required fields: a visitor won't fill out a questionnaire.

What to do yourself and what to leave to a studio

If your budget is tight or you want to understand the process, here's where it makes sense to save and where it doesn't. Do it yourself:

• Write the copy. You know your business better than any copywriter who hasn't had a briefing session with you
• Collect reviews from real clients
• Prepare photos of your materials, your work, yourself

Hire a studio or a specialist for:

• The technical side: domain, hosting, setup, speed, SSL
• Design, if you want to look better than your competitors and not like a template
• SEO basics: title, meta, H1 headings, sitemap. None of it is visible, but it affects search results from day one
• A contact form that actually delivers inquiries, not "a form that sends nowhere"

For more on splitting tasks between yourself and a contractor, see the article build a website yourself or hire a studio.

How much a brochure website costs and how long it takes

The ranges below are market benchmarks for Ukraine in 2026, collected from public price lists. They are not our prices. Dollar figures are approximate, converted at 41 UAH per $1.

• On a website builder (Tilda, Squarespace): 5,000–15,000 UAH (approx. $120–370) plus a monthly subscription. Fast, template-based, limited customization. Good for a test or a minimal budget
• On WordPress with a theme: 10,000–30,000 UAH (approx. $245–730). More flexibility, but no custom design. Plugins can conflict
• Custom development by a studio: 30,000–80,000 UAH (approx. $730–1,950). A structure built for your goal, a sound technical setup, SEO from day one. Typical market timeline: 2–4 weeks from brief to launch

For comparison, our fixed package: a turnkey brochure website from $299, with a domain and hosting for a year. The basic version takes 5–7 days, the rush version 48 hours. What's included is on the turnkey brochure website page.

For details on what different types of websites cost, see how much a website from scratch costs.

Mistakes that make a brochure website "dead"

There are only a handful of clear signs that a site won't work:

No specific CTA in the hero. "Learn more" is not an action. "Book a free consultation" is.

The copy is about you, not for the client. "We are a team of professionals with 10 years of experience" tells nobody anything. "In 10 years, we've renovated over 300 apartments in Kharkiv" does.

The mobile version is broken or awkward. 60–70% of visitors come from a phone. If the form doesn't fit on a mobile screen, all your effort is wasted.

No Google Analytics or other tracking. Without analytics, you don't know who comes, where from, or what they do. You have a site, but no picture.

Links to social profiles that haven't been updated in ages. A last post from 2021 signals "this business isn't alive."

Brochure website from scratch — a 2–4 week launch plan

A realistic plan if you're building the site yourself or with a freelancer:

Week 1: Brief: who you are, who you sell to, what you want from the site. Copy: write it yourself or with a copywriter. Photos: at least 5–10 real shots.

Week 2: Design in Figma or a wireframe in a website builder. Check the mobile version and how pages connect.

Week 3: Front-end build and the technical side. Domain, hosting, SSL, contact form, Google Analytics setup.

Week 4: Testing, basic SEO setup (title, meta, sitemap), launch.

If you're short on time, a studio's fixed package is faster: our basic version launches in 5–7 days, the rush version in 48 hours (terms are on the service page).

Want to discuss your project? Write to us. We'll estimate the scope and timeline in a 30-minute Zoom call. See examples in our portfolio.