How much does a site for a beauty professional cost?

A landing page is $199–1200 in 3–14 days. The spread inside that range is a template filled with your content at the lower end and a unique design with a photo shoot at the upper end. For a salon with a service catalogue and full booking we quote a corporate site, $890–3500. A detailed budget breakdown is in the article on the cost of a beauty salon website.

I already have a page in a booking system. Why would I need a site too?

We don't replace it, we connect it. The booking system holds the calendar; the site brings people to it from search and maps and looks like your brand rather than a service page with someone else's logo on it.

I work alone and I can't administer anything. Will I manage?

Yes. Changing a price is one field. A new item in the gallery is a photo and a caption. Anything harder than that we either automate or keep on our side under support.

How long will it take?

A landing page for a solo professional starts at two weeks. A salon site with services and booking takes 3–8 weeks. A rush launch is possible, that's +15% on the budget.

Clients follow the specialist when she leaves. Won't a site make that worse?

The opposite. A specialist page inside the salon's site builds recognition within your brand, and the booking goes into your calendar. If the specialist leaves, the page passes to the next one and the client stays in the system.

Will you bring me clients?

A site on its own doesn't bring anyone. Search, the Google listing and steady work with reviews do. We make the site technically ready for that, while systematic promotion of a salon site is a separate line of work and a separate budget.

Can we take a deposit for a booking right on the site?

Yes, through online card payments. Taking payment pulls a few more decisions along with it, and they are better settled before the button goes live — we covered them in the pricing article and we go through them at the brief.

Niche

A site for a beauty salon or a solo professional — with online booking

Prices, your team, a portfolio of work and booking without a receptionist. Instagram keeps bringing people in; the site catches the ones searching on Google and doesn't depend on the algorithm. A salon site for a single professional starts at two weeks.

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The main question

Instagram brings them in, the site keeps them — and counts

The most common line on a first call: "Instagram is enough for me, all my clients come from there." Often that's true, and we're not suggesting you leave it. A site simply covers three things a profile cannot have in principle

Google doesn't read stories. People search "manicure" plus a city name, "brow prices", "cosmetologist near me" every day. What they see is websites and map listings; a social profile doesn't take part in those results.
A direct message needs a person. At 23:40 nobody answers a DM, but a booking slot fills itself. Those morning "hi, is this still available?" messages are exactly the enquiries that never arrived.
The account isn't yours. A ban, a hack or an algorithm change, and the contacts are gone. The site, the domain and the booking history stay with you.
Instagram shows the work. The site answers "how much", "when are you free" and "where are you", and takes the booking while your hands are busy.

Scope of work

A site where the client books herself — and sees the price before calling

What's included

Online booking. Choice of service, specialist, date and time. The request lands in Telegram, the confirmation goes to the client. If you already use a booking system, we don't replace it, we connect it to the site. Which one exactly, we work out at the brief.
Price list and services. Categories, duration, price. Editable without a developer: three fields in the admin panel. Seasonal offers switch themselves on and off.
Portfolio of work. A before/after gallery split by service and by specialist. This is the main content of the niche and the main argument for a new client.
Specialist pages. Photo, specialisation, work, free slots. Each specialist gets a page inside the salon's brand, not instead of it.
Google Business Profile and reviews. Categories, photos to Google's specifications, a booking link straight from the listing.
Speed on a phone. Salons get googled mostly from a phone, often on mobile data. The gallery must not weigh so much that the page takes longer to open than watching a story.

Who needs what

A salon and a solo professional — different money and different sites

There is no separate "beauty salon website" price line in our list, and that's honest: a beauty salon is not a type of site. The price is set not by the niche but by where the booking has to land

A solo professional — a landing page, $199–1200, 3–14 days. One screen: services with prices, work, reviews, contact buttons and booking. It suits a nail technician, a brow artist, a cosmetologist, a hairdresser — anyone working alone or renting a chair. Instagram stays the main source of traffic, and the site is where the links point and where the prices sit without scrolling through stories.
A salon with 3–15 chairs — a corporate site, $890–3500, 3–8 weeks. Services as separate pages, specialists, a portfolio by area, a blog, full online booking. Every service gets its own page, and that is exactly why this kind of site works in search while a one-pager barely does.
A chain with its own accounting, specialist dashboards and payroll is already a web application, $4500+. For a single salon it is almost always more expensive than a subscription to a ready-made service, and we say so plainly.
A rush launch adds 15%, each extra language adds 10%. What a site costs to keep running over a year we covered separately in the article on the cost of a beauty salon website.

Specialities

We build the site for your speciality, not "in general"

Nails, cosmetology, hair

A nail salon site. A studio or a single technician: a gallery of designs by category (French, encapsulated, ombré), treatment duration built into the booking, separate slots for a refill and for a fresh set.
A cosmetologist's site. The decision cycle here is longer. A person reads about the treatment, the contraindications and the recovery, and only then books. So the treatment page is a full page, not a line in a price list. Diplomas and certificates go in a block of their own.
A site for a hair salon or a barbershop. Booking with a specific stylist, different durations for men's and women's services, prices by hair length. A barbershop usually cares more about the Google listing and fast booking than about volume of text.
If you run a mixed format, a salon with a cosmetologist and a nail room, the structure is assembled from these same parts at the brief.

Process

From brief to the first booking — no surprises

Brief
30 minutes. How many specialists, which services, where the booking should land, whether you take deposits, who runs the Google listing. You get: the site structure, a fixed price and a timeline.
Design
Homepage, service, specialist, booking. Design built around your style and your photos, not a stock "salon template". You get: mockups of every key screen plus the mobile version.
Development
Service catalogue, work gallery, booking form, admin panel for the price list. Work runs on staging, and you have access from day one — you watch the finished screens instead of waiting for the reveal. You get: the site on staging with a test booking and an enquiry in Telegram.
Launch
Domain, analytics, Search Console, the business listing with a booking link. We show your receptionist how to change prices and add work. You get: a live site, a short video walkthrough and 30 days of support.

FAQ

What clients ask before we start

Your question

A landing page is $199–1200 in 3–14 days. The spread inside that range is a template filled with your content at the lower end and a unique design with a photo shoot at the upper end. For a salon with a service catalogue and full booking we quote a corporate site, $890–3500. A detailed budget breakdown is in the article on the cost of a beauty salon website.
We don't replace it, we connect it. The booking system holds the calendar; the site brings people to it from search and maps and looks like your brand rather than a service page with someone else's logo on it.
Yes. Changing a price is one field. A new item in the gallery is a photo and a caption. Anything harder than that we either automate or keep on our side under support.
A landing page for a solo professional starts at two weeks. A salon site with services and booking takes 3–8 weeks. A rush launch is possible, that's +15% on the budget.
The opposite. A specialist page inside the salon's site builds recognition within your brand, and the booking goes into your calendar. If the specialist leaves, the page passes to the next one and the client stays in the system.
A site on its own doesn't bring anyone. Search, the Google listing and steady work with reviews do. We make the site technically ready for that, while systematic promotion of a salon site is a separate line of work and a separate budget.
Yes, through online card payments. Taking payment pulls a few more decisions along with it, and they are better settled before the button goes live — we covered them in the pricing article and we go through them at the brief.

Discuss your project

Tell us about your salon and in 30 minutes we'll propose a structure

More detail

Building a beauty salon website — what matters and what doesn't

A beauty business has two sources of clients: recommendations and searching nearby. The first comes from Instagram and word of mouth, the second from Google. A beauty salon website is built precisely for the second: so that "manicure near me" or "cosmetologist, prices" leads to you and not to a salon directory that sells your competitors.

Building a salon site starts with one question: where the booking has to land. If it lands in your DMs, a landing page with prices, work and contact buttons is enough. If it lands in a calendar with free slots, you need a site with a service catalogue, specialist pages and online booking that works at night. Those two options differ several times over in price. Choosing between them by the size of the salon is a mistake: there are solo cosmetologists booked a month ahead and five-chair salons for which one page is plenty.

Online booking for a salon is not a button, it's logic. Treatments of different lengths, gaps between clients, a specific specialist, services that can't sit next to each other. That's why in most projects we don't write a calendar from scratch; we connect the booking service the salon already uses and tie it to the site and to an enquiry in Telegram. An in-house system with specialist dashboards, stock control and payroll is already at web application level, and we say honestly when it doesn't pay off.

In the beauty niche the portfolio weighs more than the text. People choose with their eyes: they look at before and after, find their type of nails, their hair length, their skin problem. So the gallery is split by service and by specialist rather than dumped into one stream. Phone shots are fine; what you need is even light and the same angles before and after.

A nail site, a cosmetologist's site and a hair salon site are assembled from the same blocks but with different emphases. A nail studio needs design categories and fast booking. A cosmetologist needs full treatment pages with contraindications and recovery, plus diplomas and certificates: the decision is expensive and people read for a long time. A hair salon or barbershop needs booking with a specific stylist and prices by hair length. That difference is solved by structure, not by volume of text.

A separate word on the Google business listing. For a salon it often brings more enquiries than the site itself: a person searches from a phone near home and taps through to the map. Categories, photos meeting Google's technical requirements, a booking link and steady work with reviews are a mandatory line in the launch plan. How this channel is built systematically is described under local SEO, and the budget for it is better set aside together with development from the start. Local SEO →

What to do after launch. A site with no traffic is a business card behind a link in a profile, and for a solo professional that is sometimes enough too. If the goal is new clients arriving from search, you need service pages, reviews and regular work: that is promotion and maintenance. Site first, promotion second, not the other way round. SEO promotion →

What all of this costs in figures, we broke down in the piece on how much a beauty salon website costs. If the task is already phrased as "so that people book" — get an estimate or arrange a call. How much a beauty salon website costs →