Niche

Clinic and dental website with online booking

Patients check the doctor, the licence and the prices before they call, and at nine in the evening your front desk no longer picks up. On your site they open the doctor profiles and the price list, then book online. A clinic website starts at UAH 90,000, a doctor's page at UAH 8,200. Tell us about your clinic, and we'll propose a site structure.

What's included

A clinic website where patients book without calling

Patients search for a doctor on Google, read reviews, check the license, and only then pick up the phone. A clinic website has to pass that vetting

  • Online booking. Choose a doctor, a service, a date, and a time — right on the site. The request goes to the clinic's administrator. No line at the front desk.
  • Helsi integration. If the clinic is connected to Helsi, we set up the integration: open slots show up right on the site.
  • Doctor profiles. Photo, specialty, years of experience, education, certifications. The patient chooses a doctor, not just a clinic.
  • Licenses on the page. Medical license, dental license — document scans and numbers. A trust signal patients check more often than you'd think.
  • Services with prices. A structured price list organized by category. No "price on request" — transparency increases first-time inquiries.
  • Patient reviews. Pulled from Google Maps or a built-in form — on the doctor's page and on the homepage.
  • Blog and articles. Useful material from the clinic's doctors — the doctor's byline shows the patient who stands behind the text.

Pricing

How much a clinic website costs and what's included

The development cost depends on the format. We build a clinic site with profiles of all your doctors, a service tree and booking. A doctor's page is put together on a ready-made template with your text. A connection to your medical information system (MIS) is priced separately, if the system has an API.

  • 01
    Clinic / dental clinic website
    Doctor profiles, service tree with prices, license details as text, online booking
    90 000 ₴ – 200 000 ₴
    $2 200 – $4 8006–10 weeks
  • 02
    MIS integration
    We connect booking on the site to your MIS, if it has an API. Added to the clinic site price
    40 000 ₴ – 80 000 ₴
    $960 – $1 930—
  • 03
    Express landing page
    A site for a doctor in private practice: 1 screen, a template, your content
    8 200 ₴ – 49 200 ₴
    $199 – $1 2003–14 days

We fix the amount after the specification, you pay in stages, and a new feature mid-project is priced separately. Within the range, the price moves with the number of doctors and services, and with the design: a custom one costs 30–35% more than a template one.

Estimate your project

Case studies

Medical websites where patients find a doctor and book on their own

Process

Four steps to a site where patients book online

  1. Brief

    30 minutes. We work through: how many doctors, whether you use Helsi, which services, how the clinic is structured. You get: a spec, a fixed price, and a timeline.

  2. Design

    Homepage, doctor page, services, booking — mockups for every key screen. A restrained aesthetic that earns trust. You get: final mockups and a design system.

  3. Development

    Booking form, Helsi integration, doctor profiles, price list, blog. We build it on a test server. You get: a working site on the test server, every integration and test bookings.

  4. Launch

    Redirects, Google Search Console, Google Business Profile, analytics. A guide for the clinic manager. You get: a live site, a guide for the administrator and 30 days of support.

FAQ

What clients ask before we start

Discuss your project

Tell us about your clinic — in 30 minutes we'll propose a structure

  • 30 minutesOne-on-one online
  • Flexible formatVideo or phone call
  • Solution-focusedPractical answers

More detail

How a clinic website brings a patient to booking

What a patient checks before booking

A patient finds the clinic on Google, opens a few tabs and compares. They look at who the doctor is, what the procedure costs, whether there's a licence and where you are. If they don't find the answer, they may close the tab and call whoever had it. That's why every doctor gets their own page: photo, specialty, category, years of practice. Prices sit next to the services, licence details are given as text, not only as a scan. The address, opening hours and phone number are visible without scrolling. Which of this the law requires and which only helps patients choose, we explain in our Ukrainian-language article on what the law requires from a clinic website.

How a dental website differs from a clinic website

People choose a dentist by procedure and price. So on a dental website we split the price list by procedure: treatment, implants, orthodontics. The price sits on the procedure page, so the patient doesn't have to call just to ask. Doctors are grouped by specialty, and booking leads to a specific doctor. Reminders about a follow-up check-up are a job for the CRM, and we have a separate article on that in Ukrainian, on CRM for a dental clinic.

There's no dental clinic website in our public portfolio. What we do have is Gdent, a dental supplies store where the catalogue follows the way a dentist searches: restorative dentistry, endodontics, prosthodontics, surgery. On before-and-after photos, see the section on reviews below.

Online booking and Helsi without a double schedule

On the site, the patient picks a doctor, a service, a date and a time. If the clinic is already on Helsi, the site shows free slots from there. We agree the connection format with Helsi at the start of the work. If not, the site uses its own form, and the request goes to the administrator. Another MIS can be connected too if it has an API, and that's a separate row in the price table. You won't have to change your MIS, the schedule keeps living there. Patients can also book in the evening or at the weekend, when nobody answers the phone. The phone stays, and the form catches those who couldn't get through. Why these requests get lost without a form, we explain in our Ukrainian-language article on calls missed outside working hours.

The form has a minimum of fields: name, phone number, preferred time. We don't add a "describe your symptoms" field, because booking doesn't need it, and symptoms are already health data.

A doctor's page or a clinic website, and what exactly you pay for

A private doctor's page is the Express landing page: one screen on a template with a profile, services and booking. It costs UAH 8,200–49,200 and launches in 3–14 days. A clinic or dental website with doctor profiles, a service tree and booking costs UAH 90,000–200,000 and takes 6–10 weeks. Integration with your MIS, if it has an API, adds UAH 40,000–80,000. A clinic that for now only needs service pages and contacts without online booking will be fine with a corporate website.

Within the range, the development cost depends on the number of doctors and services, language versions, a patient account and the design. A custom design costs 30–35% more than a template one. We fix the amount after the specification, and you pay in stages. What the site will cost per year after launch is shown on the pricing page. We'll give you a ballpark figure as soon as you fill in the brief online.

How we built the Beatris medical center website

Beatris in Kharkiv has been running since 1996, and it covers many areas: surgery, cosmetology, balneology, spa. So that patients don't get lost, we laid them out in a service tree where each area has its own branch. Appointments are booked through forms on the site, and the account has two roles, "Client" and "Doctor". There's a 3D tour of the center and three language versions, each with its own hreflang.

We built the site on WordPress with a custom theme. Open the case study Beatris medical center website and compare it with your clinic. We'll carry the same service tree and booking over to a clinic of any profile. We've been building websites for businesses since 2016 and have delivered more than 500 projects in that time.

Reviews, photos and advertising, and where the line is

A review of the service and a story about treatment results are different things. The first is about booking, the front desk, cleanliness. The second, like before-and-after photos, is prohibited in advertising of treatment methods. That's why in the site structure the review block and the doctor pages live separately from advertising copy. Specific reviews are worth showing to the clinic's lawyer before launch, since we don't give legal opinions. We handle Google reviews separately, as part of reputation management.

What happens after launch, even if you're not in Kharkiv or Kyiv

When someone searches for a doctor on their phone, Google often shows a map with clinics nearby. We connect your Google Business Profile at launch. After that come local SEO and medical website promotion. These are separate services, and we don't promise search rankings. The first 30 days of support after launch are included, and after that there's website support on a monthly plan.

We have two offices, in Kharkiv and Kyiv. We also work with clients from other cities, including Odesa, Lviv and Dnipro. You fill in the brief online, you see the site on a test server before launch, and we go through questions on a call. To get started, fill in the brief online or tell us about your clinic in the form below.