All cases
E-commerce

Force

  • Online store
  • Auto tools
  • OpenCart

The official representative of the Force factory needed to sell more than 3,000 tools to mechanics and wholesalers alike. We built an OpenCart store with a catalog by tool type and car make, sections for distributors and rentals, and then handled its promotion.

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  • OpenCart
  • NitroPack
  • Multilingual
forceukraine.com
Force — desktop
Force — mobile
How it works

Two routes to the right tool

More than 3,000 items are organized by tool type and car make. Mechanics see subcategories with photos and quickly reach the size they need.

Two routes to the right tool
Two routes to the right tool

One-click buying

Photo, price, and “Buy” and “Buy in 1 click” buttons. An item can be saved to favorites or added to comparison.

One-click buying
One-click buying

A short path to the order

The cart shows the total and leads straight to checkout. A mechanic doesn’t get lost in extra steps between choosing and confirming.

A short path to the order
A short path to the order

A separate entrance for wholesalers

Distributors have their own section with partnership terms, and tool rental sits next to it in the menu. Retail, wholesale and rental don’t get in each other’s way.

A separate entrance for wholesalers
A separate entrance for wholesalers
About the project

Online auto tool store for mechanics and distributors

Since 2012 ForceUkraine has sold hand, pneumatic and power tools for car repair, with a store at the Losk car market in Kharkiv. The company is the official representative of the Taiwanese Force factory, with more than 3,000 items in its range. Buyers vary. A mechanic looks for a set for a specific car, a wholesaler wants their own terms, and someone else needs a tool for a single repair.

Mechanics reach the tool in two ways: by set type or by car make. Every category has its own page and a clear URL. The product page is simple: photo, price, “Buy” or “Buy in 1 click.” Wholesalers have a separate section for distributors, and tool rental sits in the menu next to the catalog.

To keep a catalog of thousands of items from lagging, we added page acceleration, and after launch we supported the store with promotion. Retail, wholesale and rental work on one site without getting in each other’s way. Have a large range and different buyers? Tell us about them, and we’ll design an OpenCart store for each of them.

Need a similar online auto tool store for mechanics and distributors?

Tell us about your task — we’ll put together a solution for your business.

Force — preview
Force — mobile preview