All cases
E-commerce

Ess Store

  • Online store
  • Cosmetics
  • WooCommerce

With more than 200 premium brands in the catalog, every extra screen distracts from the purchase. For ESS Store we built an English-language WooCommerce store where search answers as you type and items land in the cart without a reload.

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  • WordPress
  • WooCommerce
  • Alpine.js
  • Tailwind
ess-store.com
Ess Store — desktop
Ess Store — mobile
How it works

Category with filters at hand

Perfume, makeup, skincare, hair, body. Within a category, shoppers filter by price, brand and product type and see what’s in stock.

Category with filters at hand
Category with filters at hand

Into the cart in one click

Photo, price, variant choice and the “Add to cart” button. The item lands in the cart or wishlist instantly, without a page reload.

Into the cart in one click
Into the cart in one click

Checkout without extra steps

Contact details and address on one screen, with the order summary alongside. Delivery is free from €50, and shoppers see it before paying.

Checkout without extra steps
Checkout without extra steps

Shop by favorite brand

More than 200 premium brands. Shoppers tick their brand, and the category shows only its products.

Shop by favorite brand
Shop by favorite brand
About the project

Premium cosmetics store with an instant cart

ESS Store sells perfume, makeup, skincare, haircare and body care. The catalog holds more than 200 premium brands, and the store itself is in English, with prices in euros. In beauty, shoppers often already know their brand and want to buy it now. The store had to stay out of their way: fast search, an instant cart and no extra screens.

Shoppers come in either from a category or from a favorite brand. Filters for price, brand and product type narrow the choice within a section. Search shows results while the person is still typing the name. Items go into the cart or wishlist instantly, and the counter updates across the whole page. Shoppers have accounts, and delivery is free from €50.

We wrote the theme from scratch for this store, with no bought template. Speed and convenience are built into the foundation, not patched on with plugins. Have a large catalog and want it to sell without delays? Write to us, and we’ll show you how to build a WooCommerce store for your niche.

Need a similar premium cosmetics store with an instant cart?

Tell us about your task — we’ll put together a solution for your business.

Ess Store — preview
Ess Store — mobile preview