All cases
FMCG

Coca-Cola

  • Promo site
  • 3D
  • animation
  • FMCG

People forget a promo the moment the banner is gone, but a personal invitation to friends gets saved and forwarded. We built a New Year promo site where a 3D can leads the story to a festive table, and visitors put together their own branded invitation and download it.

Visit website
  • A 3D can leads the story
  • Personal invitation in PDF and PNG
  • Data stays on the guest’s device
  • Separate staging for phones
  • Three.js
  • GSAP
  • jsPDF
  • Blender
concapt.dev.apri-code.com/coca-cola-concept
Coca-Cola — desktop
Coca-Cola — mobile
Status
Independent concept
Year
2026
Role
Art direction, design and development
Format
Interactive promo site
Languages
EN / UK
How it works

The brand front and center

A big can, the GOOD TIMES headline and nothing else. In a second, people know whose site it is and what mood it sets.

The brand front and center
The brand front and center

A holiday you want to keep scrolling

A fir branch, a golden bauble and a ribbon move around the can as the page scrolls. The scene holds attention and leads into the next one.

A holiday you want to keep scrolling
A holiday you want to keep scrolling

The product on the holiday table

The can settles onto the tablecloth among candles and the lights of a winter city. The product becomes part of the evening people are about to invite their friends to.

The product on the holiday table
The product on the holiday table

An invite that goes out to friends

The guest enters an occasion, a date, a place and a few words, and the card with the can updates alongside. Then they download a PDF for print or a PNG for messaging apps.

An invite that goes out to friends
An invite that goes out to friends
About the project

Holiday promo site that spreads the brand from chat to chat

In December every brand launches its holiday ads at once, and people scroll past without stopping. A promo site has to win a few minutes of attention and leave people with something they want to share. Best of all is something with the brand inside that people send to their friends themselves. Then the campaign outlives its media budget and reaches people the ads would have missed.

The story unfolds as the visitor scrolls. A 3D Coca-Cola can leads from the first frame through the holiday decor to the evening table. At the end, the visitor picks an occasion, a date and a place and writes a few words, and an invitation card with the can appears right alongside. It can be downloaded for print or sent in a messaging app. Personal data stays on the guest’s device.

The mechanic isn’t just for drinks. A restaurant, a shopping mall, a festival or a gift shop can launch a promo the same way. Concept, 3D, design and development come from one team, with no chain of contractors. Planning a seasonal campaign? See how we build promo landing pages. Independent studio concept, not commissioned by The Coca-Cola Company; trademarks belong to their owners.

Need a similar holiday promo site that spreads the brand from chat to chat?

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Coca-Cola — preview
Coca-Cola — mobile preview