Tesla
- 3D showroom
- 3D design
- UX/UI
- automotive
Premium car buyers want to see the car for real, not scroll through photos. We built a 3D showroom for Model 3 that runs right in the browser. Visitors walk around the car, look inside the cabin and pick the color themselves.
Visit website- A 3D showroom instead of a photo gallery
- Color and options configurator
- Opens right in the browser
- Car and controls on one phone screen
- Three.js
- React
- TypeScript
- Blender
- Status
- Independent concept
- Year
- 2026
- Role
- Art direction, design and development
- Format
- Interactive 3D page
The car is the first impression
A first screen with no banners or extra blocks, just the headline and Model 3 in the showroom hall. Visitors see the product right away, not the interface.
Every angle in its best light
The camera circles the car while a strip of light picks out the lines of the body. Buyers study the car just as they would in a real showroom.
The cabin up close
The window lowers and the camera looks inside: steering wheel, center screen, trim. People see the cabin before they ever visit a dealership.
Buyers build their own car
Color, doors, windows and lights change right on the model, and Quicksilver is selected in this frame. People see their own car, not a catalog photo.
3D showroom that sells the car before the test drive
Expensive things are bought with the eyes. When a car page is just photos, a spec table and a button, it looks no different from a competitor’s site. A premium brand has to deliver the showroom feeling before the visit: light on the bodywork, space, the urge to step closer. The job of that page is to hold attention, show what the money buys and bring the visitor in for a test drive.
We built a showroom the visitor is in control of. As they scroll, the camera leads them through the hall: the car rolls in, light glides along the body, the window lowers and the cabin comes into view. At the end, the configurator opens. Color, doors, windows and lights change right on the car, with no reload. On a phone it all works the same way, and the car and the control panel fit on one screen.
The format suits car dealerships, tech and furniture brands, property developers — anyone whose product people want to see from every angle. Concept, 3D scene, design and development come from one team, with no chain of contractors. Want to show off your product the same way? Start with our website design page. Independent studio concept, not commissioned by Tesla, Inc.; trademarks belong to their owners. 3D model “Tesla model 3 2024” by brandonleong28, CC BY 4.0, adapted for the web.
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