Vatrel
Home as a shared image for different categoriescompany website · 2026
02 // about the project
company websiteFrom the home hearth to a concrete request.
Vatrel supplies cookware and tableware, home textiles, storage and cleaning products and accessories wholesale. The name comes from the Carpathian “vatra,” the fire at the heart of a house. This image became a mark with the round arch of a stove and a sharp flame. The site opens with a slow full-screen slider and then takes the visitor to a grid of categories. Each tile opens an email with a prepared subject line, so a large product offer ends in a concrete inquiry.
Vatrel got a name, a mark and a B2B website that unite different products with the image of the home hearth. The category grid helps visitors quickly pick a line and open a ready-made email about it.
03 // what we did
naming, logo, website design and development- 01
A slow first screen
Parallax, zoom, captions and a counter set a calm pace.
- 02
Categories 3 × 2
Six tiles give an overview of the range without a long list.
- 03
A ready email subject
Each category opens an inquiry in the right context.
- 04
Side navigation
The menu, icons and language switcher sit in a separate panel.
04 // screens
vatrel.apricode.agency
05 // how it works
4 steps- 01
Identity
The name and the mark give the whole range a shared meaning.
- 02
Showcase
The slider presents the brand and product scenes at a calm pace.
- 03
Categories
The grid leads to the right product group.
- 04
Request
The chosen tile opens an email with a ready subject line.
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