Homegroup

Home Group is one of Europe’s largest upholstered furniture manufacturers, with four factories in Eastern and Northern Europe, including Home Group Rivne in Kvasyliv, and deliveries to 23 countries. The company’s partners speak different languages and come with different questions: sales, purchasing, logistics, press. The site had to speak to them in their own language and lead each one to the right department.

Partners see the products from the first screen and go to catalogs they can use without asking a manager. Sections on the factories, sustainability and careers tell partners and candidates about the company. The contacts page has a form and separate addresses for sales, purchasing, logistics and PR, so each message goes straight to the people who answer it.

The site works in English, German, French, Lithuanian, Polish and Ukrainian. Each language version is set up so search engines show it to people in the right country, and a partner’s request goes straight to the relevant department with no forwarding. Building exports and need a site that speaks to partners in their language? Let’s start with a corporate website for your markets.